The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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gambling / lottery
Award
Agency
Client
Title
Category
Annual ID
Extra Seats
Agency: Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client: Betclic Category: Experiential & Installations / Experiential & Immersive
Extra Seats
Agency: Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client: Betclic Category: Brand Installations
You can buy a radio station
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Broadcast / Series
You can buy a media
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Brand Partnerships
Ontario Racing Unfiltered
Agency: VML Canada
Client: Ontario Lottery and Gaming Corporation & Ontario Racing Category: Long Form Video / Series / Episodic
Australia's National Sport Is...
Agency: FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client: TAB Category: Direction / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Visual Effects / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Editing / Single
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery Category: Cinema Advertising
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Production Design
Dream Drop
Agency: FCB / Toronto
Client: Lotto Max Category: Single Region or Market / Consumer / Brand
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Production Design
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Visual Effects / Single
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client: Winamax Category: Use of Licensed Music
Winning Country
Agency: Barking Owl / Los Angeles + Cactus / Denver
Client: Colorado Lottery Category: Original Music / Song
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais Category: Digital & Online / Ecommerce
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
UNITED BY A LOTTERY TICKET
Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Experiential
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Use of Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Livestream
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Live Webcast
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Sound
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Award:
2024 Out of Home Bronze Pencil
Agency:
Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH035B
Award:
2024 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Brand Installations
Annual ID:
OS24_EX049M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a radio station
Category:
Broadcast / Series
Annual ID:
OS24_RA017M
Award:
2024 Branded Entertainment Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a media
Category:
Brand Partnerships
Annual ID:
OS24_BE078M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Ontario Lottery and Gaming Corporation & Ontario Racing
Title:
Ontario Racing Unfiltered
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE042M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client:
TAB
Title:
Australia's National Sport Is...
Category:
Direction / Single
Annual ID:
OS24_MI050M
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
neverland / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Annual ID:
OS23_MI010G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
neverland / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI013G
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
neverland / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Cinematography / Single
Annual ID:
OS23_MI019S
Award:
2023 Print & Promotional Silver Pencil
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Annual ID:
OS23_PT015S
Award:
2023 Direct Marketing Bronze Pencil
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Items
Annual ID:
OS23_DM035B
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Editing / Single
Annual ID:
OS23_MI075M
Award:
2023 Film & Video Merit Award
Agency:
adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Annual ID:
OS23_FI114M
Award:
2023 Integrated Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG047M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI071M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products
Annual ID:
OS23_EX072M
Award:
2023 Film & Video Merit Award
Agency:
BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client:
Loto (French national lottery)
Title:
Grandma
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI054M
Award:
2023 Gaming Merit Award
Agency:
The Hive + OLG + MLB
Client:
OLG + MLB
Title:
Chatham Plays On
Category:
Gaming for Good
Annual ID:
OS23_GA026M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Annual ID:
OS23_MI047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Direction / Single
Annual ID:
OS23_MI048M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Production Design
Annual ID:
OS23_MI098M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE024M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Production Design
Annual ID:
OS22_MI111M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Annual ID:
OS22_MI125M
Award:
2022 Music & Sound Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Annual ID:
OS22_MS029M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + Cactus / Denver
Client:
Colorado Lottery
Title:
Winning Country
Category:
Original Music / Song
Annual ID:
OS22_MS036M
Award:
2021 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_075M
Award:
2020 Digital Craft Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_018S
Award:
2020 Mobile Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_MO20_022S
Award:
2020 Film Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Annual ID:
OS_FI20_041S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Film Bronze Pencil
Agency:
BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client:
LOTERÍA DE NAVIDAD
Title:
UNITED BY A LOTTERY TICKET
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_015B
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Annual ID:
OS_EX20_083M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Annual ID:
OS_MO20_052M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_077M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Social Media Merit Award
Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client:
Svenska Spel Sport & Casino
Title:
Grönborg Live
Category:
Livestream
Annual ID:
OS_SM20_058M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_030M
Award:
2020 Branded Entertainment Merit Award
Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client:
Svenska Spel Sport & Casino
Title:
Grönborg Live
Category:
Live Webcast
Annual ID:
OS_BE20_056M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Annual ID:
OS_MO20_030M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Integrated Campaign
Annual ID:
OS_DI20_114M
Award:
2020 IP & Products Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Annual ID:
OS_IP20_020M
Award:
2020 Digital Craft Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_049M